The company behind Shaq’s Super Bowl party says it solved the industry’s ‘dirty secret’ and will make $15 million from 3 events.
Jerry
Super Bowl weekend is synonymous with good food, good drinks, and a good time. And one event company is responsible for three larger-than-life parties in New Orleans, where the Kansas City Chiefs will take on the Philadelphia Eagles on Feb. 9.
Entertainment and event company Medium Rare has partnered with Guy Fieri, Shaquille O’Neal, and Sports Illustrated to help tens of thousands of fans kick off the big event. Medium Rare pulls off three of the largest events during Super Bowl weekend, each costing more than $3.5 million to produce—but each generating more than $5 million in revenue. Among the three events, Medium Rare will profit around $4.5 million.
Source: FORTUNE
