Coca-Cola enters booming $820 million prebiotic soda market with launch of Simply Pop.
Jerry
Coca-Cola is entering the fast-growing prebiotic soda market with the launch of Simply Pop as it seeks to tap into consumer demand for gut-health-focused drinks—an emerging but still niche category that analysts say has doubled in size over the past year but remains just 2% of the $42.4 billion U.S. soft drink market.
Coca-Cola is following its strong 2024 results by jumping into the fast-growing prebiotic soda market with the launch of Simply Pop, a new functional beverage aimed at health-conscious consumers.
The new drink, available in five fruit flavors, will debut under the Coca-Cola-owned Simply brand in select regions and online via Amazon Fresh starting late February 2025. Each 12-ounce slim will cost $2.49 and contain six grams of prebiotic fiber, as well as zinc and vitamin C for immune support.
The move marks the Fortune 500 beverage giant’s first foray into the prebiotic soda category, which has expanded rapidly but still remains a fraction of the broader soft drink industry.
Citi lead beverages analyst Filippo Falorni told Fortune that the U.S. soda probiotic market has surged to approximately $820 million in retail sales and now accounts for about 2% of the $42.4 billion U.S. soft drink market.
Source: FORTUNE
